Get less traffic, but make more money, keyword lists
When I origionally started doing SEO i thought that increasing traffic would increase revenue. This is a mistake that everyone seems to make. There is the myth that increased traffic increases revenues.
Lets say you site sells XXXX.
Conventional wisdom saids that you should rank in top 10 for XXXX and you will get most sales.
But reality is you are better off to target for keywords like :
buy XXXX online
purchase XXXX online
You will get far less traffic per day when you target like that.
But on the other hand the guys who come to your site are ready to buy. If you have a good product with good landing pages you can get 1:10 conversion ratio. The key is targeting your traffic, the closer the traffic is to what your page offers, the easier it is to make a sale.