nop90.net

Piratescury asked the following question about my previous post.

nop, can you explain further what kind of technique you use other than “throw shit at the wall” like most blackhats.I remember on one of your posts in syndk8 you said something like:

big sites with millions of pages is like using a machine gun. highly innacurate, waste of ammo.

small targeted sites is like using a sniper rifle, efficient one hit kills.

So if you use small, targeted sites. Does it make more sense to rank a few parasites for short-mid tail keywords or should it be lots of small, fresh new domains for long tail?

How many times have you seen people asking on a forum something along the lines :

I have sent 3000 uniques to affiliate program XXXX and I have not had a single sale.

Someone always comes back with the answer “your traffic is no good”.

Reality is that if the traffic is legit traffic from a search engine, there is no such thing as bad traffic. There are only 3 possible answers for failure to get sales/conversions

1. Affiliate program product is poor or possibly they are cheating you (shaving).
2. Landing pages are poor, if the searcher needs to know why they should by this product.
3. Your traffic is not targeted properly.

Assuming that you have a good product to sell, and good sales pages, then obviously your failure to make sales is number 3.

Whether you are doing short tail or long tail (the source of the traffic does not matter) you have to match what people are searching for with the appropriate product. Pretty common sense :). If I am searching for “black transvestites with large boobs and small dicks” well it would be pretty stupid to send me to a site that has blonde college girls on it.

The reason why most BH do not target properly is because they are lazy. But this has a 2 fold effect. In the above senario you have an angry user. He wanted 1 thing and instead he was presented with something else. Worse yet he may launch a complaint with the search engine getting your site banned etc.

If you do long tail sites look at the refers from the search engines going to your site. When I started doing adult I looked inside the refers. I noticed i was getting a lot of queries for a certain niche. Initially I thought that the traffic was worthless, it would not convert with any of the mainstream adult programs. Not knowing what to do with the traffic I decided to sell it to a blind, it better to get a little $$$ then nothing. But later on with a little bit of searching I managed to find an affiliate that matched this traffic. What I origionally thought was worthless because I am supplying the user with what he wants I get really good conversions, and this is all with long tail traffic :).

So bottom line, where u get the traffic from short tail / long tail it does not matter as long as u supply the user with what he wants. Theoretically if you are doing your job properly, every person who visits your site should buy something and leave with a big smile on thier face

This entry was posted on Saturday, December 15th, 2007 at 6:57 am and is filed under Monetizing web traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.